General Mills Embraces Collaborative Storytelling with “Hello, Cereal Lovers” Social Media Community
Convince & Convert
AUGUST 8, 2013
The cereals are celebrated through a delicious array of mashups , recipes and bowl selfies. Another great takeaway from the “Hello, Cereal Lovers” community is how to engage in collaborative visual storytelling with the help of content aggregation. About the Jessica Gioglio: Follow @savvybostonian.
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