Measuring Facebook Fan Engagement Beyond the Like
Convince & Convert
JUNE 23, 2011
Throw out a sweepstakes app, dangle a free iPad, and buy some cheap Facebook ads. Here’s the data: Of course, not all engagements are created equal. But a consistent approach to aggregating brand engagements enables you to compare campaigns and track depth of engagement over time. That was sooooo 2010. Maybe they didn’t log in.
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