How to Prove Social ROI to Your Boss (Who Doesn’t Really Get Social)
agora pulse
MAY 29, 2018
Social media has become increasingly data-driven which means that social media managers today must prove social ROI (return on investment) to their boss. Establish CPC to Prove Social ROI. How much is your company spending on CPC (cost per click) via other methods like banner ads? Perfect, right? Actually, no.
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