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How to Prove Social ROI to Your Boss (Who Doesn’t Really Get Social)

agora pulse

Social media has become increasingly data-driven which means that social media managers today must prove social ROI (return on investment) to their boss. I was spending €3,000 per month on content marketing and social media. Establish CPC to Prove Social ROI. Was the eBook content good enough? Perfect, right?

ROI 108
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How to Prove Social ROI to Your Boss (Who Doesn’t Really Get Social)

agora pulse

Social media has become increasingly data-driven which means that social media managers today must prove social ROI (return on investment) to their boss. I was spending €3,000 per month on content marketing and social media. Establish CPC to Prove Social ROI. Was the eBook content good enough? Perfect, right?

ROI 108
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Could Facebook become a Lead Nurturing platform?

Buzz Marketing for Technology

Element #1 – Advertising – like most lead nurturing platforms today they allow tracking of your ad spend online – specifically spend on Google AdWords and the conversions from online banners (CPC and CPM spend). Element #3 – Events – throwing events in Facebook is easy, but taking that data and adding that to a profile isn’t.

Platform 224
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The Complete Beginner’s Guide to Quora Ads

agora pulse

The data speaks for itself. If you have experience with Facebook Ads Manager or Google AdWords, managing your ads on Quora will be a breeze. This keeps the overall experience consistent and you are able to analyze the data at all the levels – whole account, campaign, ad set, or ad. Don’t worry.

Adwords 133
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How to do keyword research for SEO and beyond

Sprout Social

Keywords can also help you brainstorm intriguing content ideas, understand what your audience needs, optimize your social posts and more. Keywords also help to define what your content is all about. Keywords are most commonly used in SEO, where website owners optimize their content using a specific target keyword.

Research 102
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SEMRush Review: How to Beat Competitors in Search

Razor Social

If they are above you in search results for any particular search term you can analyze their content and links to see if you can optimize your content for better rankings. CPC: The average price of a click if someone advertised based on this keyword (in US Dollars). It’s awesome knowing who you are competing against.

Review 68
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How to Know if You Should Renew Your Domain Name?

Bill Hartzer

If you have spent any time adding unique content on the website, then most likely it is profitable–or can be profitable. Does the domain name itself–without any content on it–have value? If a domain name has content and visitors, then the value of the domain name would only be higher than what is shown.