Are Your Social Media Goals Realistic? Are They SMART?
agora pulse
SEPTEMBER 23, 2020
More web traffic = CTR (click-through rate) from your social media posts or campaigns. Increased sales of a particular product = sales tracked in Adwords that were generated via a link on social media. If you’re running paid campaigns, it’s good practice to track your URLs so you can tangibly show how well they performed.
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