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How B2B Brands Can Drive More Leads This Year

Webbiquity SMM

In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. In fact, according to the 2017 State of Inbound report , lead generation is the biggest challenge for 63% of marketers. Email Marketing.

B2B 217
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140+ Social Media Statistics that Matter to Marketers in 2020

Hootsuite

Social media statistics are a key ingredient in any social media marketing strategy. Source note: Our stats are collected from third-party surveys, whitepapers, and financial reports from the platforms themselves. In 22 out of 46 markets surveyed by GlobalWebIndex, time spent on social decreased or stayed the same.

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Interview with Dave Chaffey of Smart Insights

Buzz Marketing for Technology

This week I had the pleasure of reading a new report from Smart Insights on the State of Digital Marketing 2015 and decided to dig in a bit further with an interview. 1) What do you think the biggest change to Digital Marketing for B2B firms will be in the next year?

B2B 100
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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

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A Social Media Budget Breakdown for Every Size of Business

Hootsuite

Plus, without an accurate social media marketing budget, it’s impossible to know the true ROI of your work. Social media marketing is crucial: Nearly one in every two people on the planet has a social media account—and that figure is growing. But remember, your social media budget should be one piece of a larger marketing pie.

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Not Tracking Social Media ROI is Your Fault

Convince & Convert

There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 2011 had absolutely no idea of social media’s financial impact. Drive Social Media ROI with Content Marketing.

ROI 138
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Social Pros 6 – Instagram Lessons from a Giant B2B Company

Convince & Convert

my Mom is actually a marketing consultant and she does social for a lot of local businesses and they’re not going to be able to put this together very quickly and easily and it’s going to be painful. Forrester’s consulting division did a survey of over 100 V.P. Just goes to show that the market’s moving quickly.

Company 120