Socialized

article thumbnail

FTC to Penalize Questionable Blogging Practices

Socialized

an advertiser hires a blogger to test out and then review a new body lotion. The advertiser does not make any specific claims about the lotion’s ability to cure skin conditions, and the blogger doesn’t ask the advertiser whether there is any substantiation for such a claim. Thomas Rosch payola.

Questions 195
article thumbnail

Social Media and Your Ever-Expanding Brand

Socialized

David Ogilvy, generally regarded as the father of modern advertising, defined a brand as “the intangible sum of a product’s attributes: its name, packaging, and price, its history, its reputation, and the way it’s advertised,&# which is much closer to how we think of a brand today.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Social Media Tips for Real Estate You Can’t Afford to Overlook

Socialized

Not only this is more professional but also it allows you to gain access to useful business tools such as page analytics, promotion of posts etc. These contents can be divided as follows: Promotional posts: Such posts can be advertisements of new properties, your brand or on open houses, or your brand in general.

article thumbnail

Under the Social Media Influence

Socialized

The ability to measure a path from any marketing or advertising effort to a successful endpoint is extremely difficult, and has plagued professional online marketers for over a decade. The tools and expert analysis required to do this correctly are out of the reach of most individuals and small companies.

article thumbnail

The Ultimate Guide to Social Media Listening

Socialized

These tools crawl the references you want and compile references in a single dashboard on all social media, blogs, news, etc. Taking your advertising’s marketing proposals to these people will produce impressive results. However, you could also find details about your business, hashtags, and openings for the initiative.

article thumbnail

McLuhan, Socrates and Edith Wharton On Social Media

Socialized

More advanced software tools from companies like Radian6, Sysomos, and BuzzLogic and others are helping larger organizations better understand the full impact of their social media initiatives, but this is an emerging area and one that remains a challenge for many companies. Traditional web metrics like page views, site visits, etc.,

article thumbnail

What Do They Mean by Social Any Way?

Socialized

of a particular site or tool. In addition to search tools and detailed profiles, Facebook generally uses real, full names instead of “handles,” so people are easier to find. And while this definition might impress your friends or help you in a game of Internet trivia, it isn’t very helpful in determining the socialness (sociability?)

Web 2.0 154