Janet Fouts

OCTOBER 2, 2013

And Content Marketing is not Advertising. Which may or may not be on how to create a contnet marketing strategy. It’s a hard thing to beat into a marketer’s head sometimes. Many brand marketers believe their goal in life is to write tasty copy that extolls the virtues of their products and nothing more.

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Janet Fouts

JULY 4, 2020

With over 20 years of experience in the technology industry, Lesley has a unique ability to align and build strategy across organizations and drive business outcomes within corporations, start-ups, and non-profits. This week I’m talking with Lesley Slaton Brown, the Chief Diversity Officer at HP, Inc. About Lesley Slaton Brown.

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Janet Fouts

DECEMBER 10, 2013

Now that it has reached huge numbers of carefully segmented users it could be an advertisers dream. Corporate Social Media Facebook social business Twitter strategy Twitter' do we really expect not to have to pay for it? So I ask you, is business seeing the value in community enough to put our money where our mouths are?

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Janet Fouts

JANUARY 16, 2011

When I coach a client about social media I build my relationship with them so I can understand where they are coming from, and this takes a lot more than “fill in this questionnaire, here’s your social media strategy&#. I rarely advertise, and only then for special programs, webinars or classes.

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Janet Fouts

DECEMBER 30, 2014

Are you prepared to use social media as a communication tool, not just another advertising medium? Is your social strategy and content aligned with your buyer personas? Knowing what motivates each persona to buy allows you to custom target your message to people who want to receive it. Is your website responsive and mobile ready?

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Janet Fouts

FEBRUARY 27, 2013

It may sound like a recipe for disaster for any CEO edgy enough to take center stage in a content marketing strategy…except when it works. Just this week his engagement earned him an unsolicited compliment from an Advertising Age editor, who also appears to be a subscribing customer. His sleeves were rolled up. His tie was loose.

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Janet Fouts

DECEMBER 23, 2013

When an agency person from Ketchum advertising landed in Memphis in 2009 and said “ True Confession but I’m in one of those towns where I scratch my head and say “I would die if I had to live here! Social Media in Action Twitter strategy find followers on Twitter Social Media' Sacco and it isn’t.

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