Kikolani

JANUARY 26, 2010

The most popular topic at #SMAZ was the measurement of social media influence and the elusive ROI – Return on Investment. He was soon contacted by someone from the restaurant’s marketing department, and after discussing his experience, the marketer eventually sent the speaker a gift card and revised menu.

ROI 114

ROI Social Media SEO Tips 114

Waxing UnLyrical

SEPTEMBER 13, 2010

Sure, it’s a lot easier to teach advertising value equivalencies and say that’s how to measure public relations efforts. But the true art and science of public relations measurement should get out of the marketing mix and go beyond traditional AVE metrics. We’ll pick up where we left off last week, discussing social media ROI.

Class 134

Class Postrank Tourism Blogroll 134

The Way of the Web

APRIL 7, 2011

But it’s not really marketing is it – it’s not like a homepage advert on a big website or investing thousands in a PPC campaign. I’m not a heavyweight tech blogger, and tend to be somewhere above average on most of the ranking services I’m registered on – e.g. AdAge, Technorati, Wikio, PostRank etc, etc.

CPM 33

CPM Marketing Postrank NoFollow 33

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Between bit.ly

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Kikolani

JUNE 28, 2013

3 Marketing Tools I Miss (and Their Alternatives) – If you used PostRank, Formulists, or Google Reader, here are the best alternatives. Revealing the Highest Earning Blogs that Sell Advertising – Some of the biggest earning blogs (and a few non-blogs) on the web that don’t rely on affiliate links or selling products.

Marketing 119

Marketing Postrank eBook RSS 119

Convince & Convert

SEPTEMBER 20, 2010

Turning your customers into advocates and marketers on behalf of your brand pays off a lot more when you’re selling $10,000 pieces of manufacturing equipment, than it does when you’re selling $3 cans of Pringles. What this means is that in reality, B2C and B2B marketers are largely using the same social tactics.

Social Media 149

Social Media B2B Strategy Consultant 149

Techipedia: Tamar Weinberg

JUNE 16, 2010

You will be able to gather enough data from your own campaigns to help you improve your online marketing. Am I integrating offline marketing with my social profiles? Some tools you can use are Social Mention , Trackur , and PostRank. Are you getting ROI on your investments on the social web? What is working for me?

Questions 277

Questions Social Media How To Postrank 277