Josh S Peters

SEPTEMBER 18, 2009

GAP campaign info (quotes are from the article) Goal: “We were really looking to reach out to fashionistas and influence audiences and even skeptics of The Gap to start a conversation about how Gap has built this line of denim from the ground up,&# she said. People love exclusivity, it makes us feel special.

ROI 100

ROI CPA Campaign Buy 100

Josh S Peters

JANUARY 21, 2013

Anything you own, or at least have direct control over without having to pay an advertising or distribution fee, is considered owned. It can also be used to influence their decisions when in that mindset. Owned is a channel / platform you control. Forum (on-site), wiki, Twitter or Facebook page, blog, website, newsletter, apps, etc.

Wiki 178

Wiki Paid Search Adwords StumbleUpon 178

Josh S Peters

MARCH 9, 2013

Prior to Facebook and the rise of social media, it was fairly easy to tell the difference between paid, earned, and owned media and advertising. Until recently, Edgerank was influenced by 3 major factors; affinity, weight and time decay. On Facebook, Lines Between Paid, Earned, Owned Media Become Blurred via AllFacebook.

Feed 121

Feed Feedly News Compete 121