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SMS marketing 101: How to use text messaging in your marketing strategy

Sprout Social

It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. In this post, we’ll take a look at what SMS marketing is, different types of SMS marketing campaigns and share some examples of how businesses are using SMS marketing to reach their goals. What is SMS marketing?

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Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

SMS, really? In terms of rate of response, the simple SMS dominates the market. When you break down the figures involved in SMS marketing , the results can be quite staggering. Of all the SMS messages sent on a daily basis, 98% are opened, with 83% opened within 3 minutes. This is a guest post from James Bentham.

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SMS Marketing: a Grossly Underrated Marketing Tactic

Kikolani

Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%. And a 73% conversion rate for SMS… I mean, come on!

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Role of Mobile Marketing to Grow Your Business

Social Media Marketing

It would be ideal if you experience this article and take in more of mobile advertising, its significance and its impact on different variables. Many stores will save your number to notify you about special products and discounts offers. Marketing Via SMS and MMS SMS and MMS advertising are getting an enormous change showcasing.

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Should You Use a QR Code?

Waxing UnLyrical

In fact, I counted at least seven advertisements with QR codes in May’s issue of Elle Magazine. Perhaps a coupon for a free sample, or a discount code? Is your customer a tech-savvy, Smartphone-swinging hipster geek or an SMS-dependent mallrat? But here’s the thing: QR codes are only cool to other marketing-minded people.

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Twitter to Offer Deals with Earlybird

Janet Fouts

I’m a big fan of group coupon networks, deals and discounts offered through Twitter. Hey, if I’m the demographic they’re looking for then they should be using Groupon or one of the other discount sites too. Twitter is getting into the game and offering discounts tweeted through an account called @Earlybird.

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20 Types of Digital Marketing that Works

Social Media Marketing

Pay-Per-Click Pay-per-click (PPC) works like paid advertisements, where you pay for certain keywords. In a traditional PPC model like a Google AdWords advertisement, for instance, you only pay if anyone clicks on your ad and lands on your webpage. Radio advertisements are a perfect way for your brand to be heard.

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