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YouTube ads for beginners: All you need to know about YouTube advertising

Sprout Social

If you’re looking to increase brand awareness and reach for your business through online advertising, there’s no better platform to turn to than the Internet’s second largest search engine. Owned by Google, you’ll be working with the Google Ads network to create your YouTube ads. Types of YouTube ads.

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The Complete Guide to YouTube Ads for Marketers

Hootsuite

Brands advertise on YouTube because it’s the world’s second most popular website, drawing 2 billion logged-in visitors a month. If you’re deciding how to allocate your video ad budget, YouTube has the vast reach and powerful targeting capabilities that make it an undeniably valuable platform across the customer journey.

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Buzzwords Decoded: 32 Social Media Marketing Terms Explained

Ignite Social Media

YouTube requires someone to hit play (autoplay videos don’t count as views) and watch for 30 seconds. It’s the price you pay when someone clicks on your ad. It’s a very common metric for paid social advertising. What does CPM mean? The price you pay for each view of your video content.

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Online Video Is Just As Expensive As TV Advertising

Twist Image

You have to wonder just how power online video advertising really is. Targeting is - more often than not - the most significant value proposition that is given to brands from media professionals as to why online video is such a wise advertising investment. Well, is online video advertising that much cheaper? advertising budget.

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A New Facebook Guide to Creating Video, The Shift to Instagram Stories Ads and Messenger, and 5 YouTube Facts You Can’t Miss

Buffer Social

This week (episode #110) we’re chatting about all of this and more: According to an interesting article from Digiday , Facebook is shifting gears with brand advertisers. YouTube requires a unique focus. YouTube requires a unique focus. Part III: 5 Interesting YouTube Facts You Can’t Miss.

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Social Media Users Pass 4 Billion: Digital 2020 October Statshot Report

Hootsuite

The company’s own tools show that Instagram’s advertising audience has grown by more than 76 million over the past three months, reaching a total of 1.16 For context, Facebook’s global advertising audience grew by just 45 million during the same period, although its total advertising audience of 2.14

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The Misery Of Monetization

Twist Image

It's not a trick question and the answer is pretty obvious: any brand that was created without thinking about how or why people would either pay for it or truly engage with an advertising supported model. I say this not to state the obvious, but because the default position - when all else fails - is to bring in the advertisers.

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