Oktopost

JANUARY 12, 2021

Surveys are a classic method to gather customer feedback, but they need to be used properly. Surveys need to be targeted to both the specific customers participating and in the scope of questions asked. Paid Advertising. Tracking conversion rate is standard, but you also need to look at the cost per lead for your advertising.

B2B 101

B2B Marketing Metrics Survey 101

Hootsuite

FEBRUARY 22, 2022

The main benefit of affiliate marketing for brands is being able to reach an extended audience without paying for advertising. As mentioned above, the overwhelming majority of brands (99%) use a cost-per-action (CPA) model, like paying a commission per sale. Source: IAB UK Affiliates & Partnerships Group Buyside Survey Results.

Affiliate marketing 130

Affiliate marketing Social Media Tips Marketing 130

Josh S Peters

SEPTEMBER 18, 2009

You want people to have the desire to be your loyal customer because if they are they’ll be part of an exclusive group that gets XYZ benefit. Even there, the majority of the links they sent out directed people to the FaceBook group. Heck, even their campaign URL ( [link] ) just redirects to their FaceBook group.

ROI 100

ROI CPA Campaign Buy 100

Ignite Social Media

FEBRUARY 11, 2021

Viewable Impressions: Standard measure of ad viewability defined by the International Advertising Bureau (IAB) to be an ad that which appears at least 50% on screen for more than 1 second. Reach/Reach Percentage: The number of unique people exposed to a brand’s advertising one or more times. The higher the ranking, the higher the cost.

Social Media 171

Social Media CPC CPA Aggregator 171

Hootsuite

DECEMBER 10, 2019

The CMO Survey. They helped students connect through an invite-only Facebook Group. But they also have a closed Facebook group with more than 17,000 members. The Facebook Group includes no product placement posts or advertising. GlobalWebIndex. Here’s our insider look at what you need to know for the year ahead.

Trends 145

Trends Social Media CPA Sports 145

Hootsuite

MAY 16, 2023

Over 2,000 executives surveyed attribute 63% of their companies’ value to their online reputations. Most consumers ( 93% according to this survey ) say online reviews affect their buying decisions. That one interaction became a free focus group, advertisement, user-generated content, and customer testimonial.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Convince & Convert

NOVEMBER 20, 2015

Advertisers have partnered with bloggers for years, particularly in the women’s lifestyle space, because of the highly targeted and desirable audience (women 18-34), the association with premium content, and high social engagement. A total of 34 advertiser categories represented nearly 800 sponsoring brands.

Advertising 60

Advertising Data Collaboration Blogger 60