Jeff Esposito

SEPTEMBER 22, 2010

Here’s a better answer: In ten years, I will most likely be serving as an advertising executive utilizing my background in PR to position pay-for-play advertising segments on TV as earned media. An advertisement is not news. Seems pay-for-play (see “in broadcasting”) is becoming an increasing threat to the PR profession.

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Creative Commons Disqus News Advertising 29

Jeff Esposito

OCTOBER 18, 2013

There is also a third kind of persona that is often frowned upon but if done correctly has the ability to create a strong interactive advertising campaign. But they serve a very different purpose than buyer personas. Nokia used this technique during their Somebody Else’s Phone campaign. Would they ever purchase from your competitors?

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Company Social Media Insurance Influencer 40

Jeff Esposito

JANUARY 8, 2014

1) it was free (or low cost) and, more importantly, 2) the fish (AKA customers) were there and logging in each day (low barrier for entry). We all are smart enough to know that there is no free lunch. What we were all victim of is that we built communities on Mark Zuckerberg’s platform for two reasons. The answer is No.

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Meme Real Estate MySpace Organization 54

Jeff Esposito

AUGUST 6, 2012

Below are some additional statistics that I found interesting: Social media has reduced traditional marketing costs: 33% reduction on print advertising. It shows that social media allows these institutions to more effectively target candidates while reducing marketing spend by up to 33 percent on certain mediums.

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Cost Study Social Media Press Release 51