Janet Fouts

OCTOBER 2, 2013

And Content Marketing is not Advertising. A company hires us to do influencer outreach and then has trouble with the way the blogger phases their review or post. It’s a hard thing to beat into a marketer’s head sometimes. We get it all the time. Here’s the thing. Most bloggers intimately know their market.

Advertising 182

Advertising Content Marketing Press Release 182

Janet Fouts

JULY 4, 2020

Maybe you’ve worked somewhere you had to take diversity and inclusion training in order to move up in the company and it was just another box to check off? Or maybe you’d LOVE to find a company that took diversity, inclusion, and equity seriously? Is it unconscious bias tests?

Project 144

Project Training Education Engineering 144

Janet Fouts

OCTOBER 2, 2014

Ad Account Advertiser: Can see and edit ads and set up ads using the payment method associated with the ad account. Page Advertiser: Can create ads for the Page and view insights. Page advertisers can’t post as the Page. Ad account admins can also associate business payment methods. Page Analyst: Can view insights.

Facebook 139

Facebook Applications Project Overview 139

Janet Fouts

FEBRUARY 27, 2013

The company earned an incredible amount of media coverage which put the company on the map. Just this week his engagement earned him an unsolicited compliment from an Advertising Age editor, who also appears to be a subscribing customer. Objections from a publicly traded company. Armed with $9.8

Social Media 142

Social Media Survey Loyalty Apple 142

Janet Fouts

DECEMBER 30, 2014

Prefer to spend more on socially responsible companies and say a company’s commitment to the community influences their decision to work there. Are you prepared to use social media as a communication tool, not just another advertising medium? Shop locally and prefer hand-made and authenticity to mass production.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Janet Fouts

DECEMBER 10, 2013

Now people are up in arms about the recent disclosure that organic reach for Facebook business pages is declining and businesses will need to pay in order to get their companies posts and information in user news-feeds. Now that it has reached huge numbers of carefully segmented users it could be an advertisers dream.

Social Media 150

Social Media Small Business Startup Communities 150

Janet Fouts

DECEMBER 2, 2011

If that person leaves the company they still “own” the page. They actually get to reserve the name of their company on Google+using Google+ Direct Connect. I dutifully added the circle to my feed and now the feed is clogged up with an incredible amount of direct advertisements. Because it’s easier for them.

Google 132

Google HootSuite Feed Feedly 132