Adam Sherk

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10 Things That Expose Good Sites to Google Panda

Adam Sherk

Viewability – advertising viewability has become a top priority for publishers, which has the consequence of altering the content-to-ad ratio above the fold. Update: for more on this last point see the comment from Michael Cottam below). It is critical to maintain a substantial amount of editorial content above the fold.

Sites 278
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How to Identify Your Own Top Trends of 2009

Adam Sherk

What generated the most “likes” and comments on your Facebook Page? 7 comments… read them below or add one } David Mathison December 22, 2009 at 1:46 pm Great points Adam, thanks for sharing! This post will difinitly help me with my advertising website. Which Twitter profiles built up the most followers and engagement?

Trends 167
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Top 10 Reasons The New York Times is Really Putting up a Paywall

Adam Sherk

However my comedic talents are limited, so please bail me out by suggesting more reasons in the comments. Newspapers and magazines survive through advertising and newspaper sales. The advertising has gone elsewhere and they want to charge for News? Adam Sherk January 21, 2010 at 3:49 pm Thanks for your comment Charles.

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Why the News Business Isn't Profitable

Adam Sherk

But it’s those commercial queries that are so desirable to advertisers. Accordingly, AOL has (once again) become an important venue for advertisers while also reaping the benefits of strong search rankings — after all, people are searching for all that commercial content. When people search, they’re in between places on the web.

News 121
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Paywalls, Media Coverage and User Access: What's a PR Pro to Do?

Adam Sherk

Has anyone ever framed a good comment thread from a company blog, or a collection of “likes” on a Facebook Page? My Top 10 Posts of 2009 on News Media, SEO and Social Media { 6 comments… read them below or add one } Sean Williams July 20, 2010 at 11:28 am Adam, very interesting post.

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10 Quotes on the Apple iPad and the Business of News

Adam Sherk

The question, then, is whether newspaper publishers will do any better at monetizing mobile advertising than they have online. On the iPhone, you can sell news apps through the App Store; you can upsell specific pieces of content to people within your apps; and you can sell advertising within those applications.

iPad 129
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Social Media Visitors More Loyal But Still a Very Small Percentage.

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Social Media Visitors More Loyal But Still a Very Small Percentage of Site Traffic by Adam Sherk on October 23, 2009 Yesterday posts from eMarketer and Marketing Pilgrim called my attention to some interesting social media statistics put out by advertising network Chitika.

Hitwise 124