Jeff Esposito

OCTOBER 18, 2013

There is also a third kind of persona that is often frowned upon but if done correctly has the ability to create a strong interactive advertising campaign. They had three personas (Anna, Jade and Luca) that lost their phone and would start conversations about it with real people over social media. Personas in Social Media.

Company 40

Company Social Media Insurance Influencer 40

Jeff Esposito

JANUARY 8, 2014

The change triggered a lot of negative blog posts in the social media and community management communities. As someone who manages social media internally for a brand, my initial thought was, “Hey, this sucks.” What I wonder is why social media managers and agencies are now throwing up their hands.

Meme 54

Meme Real Estate MySpace Organization 54

Jeff Esposito

JULY 6, 2010

Now I am not suggesting that any of us will face the plight of Loman, but rather that with social media, we all play the role of salesman in some way within the social Web. Dictionary.com defines it as –noun a method of advertising or selling that is quietly persuasive, subtle, and indirect (opposed to hard sell).

Creative Commons 31

Creative Commons Disqus Price Skills 31

Jeff Esposito

AUGUST 23, 2013

How social media contributed to the tournament’s online buzz. For those who want to market their sports or gaming events, social networking sites are the best online platforms to consider. According to Sales Force Marketing , social publishing is the most effective online platform for advertising.

Hotels 39

Hotels Sports Trends Statistics 39