Akamai Marketing

SEPTEMBER 13, 2011

In the marketing world, we toss around some language that can be confusing. Audiences can be purchased : Think about buying an email list or a direct mail list. Having a large audience is important in the advertising world. That’s what you buy: access to an audience. You advertise TO an audience. Guess what?

Communities 174

Communities Creative Commons Buy Advertising 174

Akamai Marketing

SEPTEMBER 10, 2013

Today, your tribe, you’re most excited and passionate supporters can be inspired to do your marketing for you. And it sounds so much easier than say, simply buying an ad. That’s why marketing professionals and sales people have jobs. It’s alluring to say the least.

Cost 161

Cost Crowdsourcing Smart Phone Apple 161

Akamai Marketing

JANUARY 15, 2013

Social media requires the planning and respect of your entire company, just as any other marketing and communication initiative. Social media marketing requires time and commitment. Social media can support customer service, marketing, sales and PR initiatives. That’s where you’re marketing comes in.

ROI 194

ROI Social Media Policies Creative Commons 194