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SMS marketing 101: How to use text messaging in your marketing strategy

Sprout Social

It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. In this post, we’ll take a look at what SMS marketing is, different types of SMS marketing campaigns and share some examples of how businesses are using SMS marketing to reach their goals. What is SMS marketing?

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Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

SMS, really? In terms of rate of response, the simple SMS dominates the market. When you break down the figures involved in SMS marketing , the results can be quite staggering. Of all the SMS messages sent on a daily basis, 98% are opened, with 83% opened within 3 minutes. This is a guest post from James Bentham.

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SMS Marketing: a Grossly Underrated Marketing Tactic

Kikolani

Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%. And a 73% conversion rate for SMS… I mean, come on!

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Twitter to Offer Deals with Earlybird

Janet Fouts

I’m a big fan of group coupon networks, deals and discounts offered through Twitter. In these times what’s not to love about buying a coupon for a dinner at 40 or 50% of it’s market value? I guess the investors are buying it too! Tags: Social Media Networks Discounts Earlybird Groupon Twitter.

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The Newest Black Friday + Cyber Monday Ideas for Your Social Media Marketing

Buffer Social

The library put together some simple content to share on social, advertising a 100% off sale on all its books. . For instance, on Black Friday, you might tie some of your marketing into some Buy Online / Pickup In Store specials (commonly referred to as BOPIS) and on Cyber Monday, you can of course focus on online sales. well, library.

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How To Have Value Added Conversations In Social Media

Social Media Network Marketing

The medium could be phone like telecon, SMS and so on, it could be over net like GTalk, Yahoo chats, emails, Social Networking Sites and so on. Do they share information that enables their network to say for instance buy something at a discounted rate and so on. Though a monologue can be a catalyst to initiate a conversation.

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7 Strategies I’m Pitching for Businesses to use Facebook Places

Stay N' Alive

Never has the advertiser or brand had so many options as they do now on Facebook to target demographic, interested parties, that you can now actually track whether they’ve been to your physical location! Let’s say I run Best Buy’s Social Media campaign. SMS – Yes, Facebook Has This, Too.

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