SEO Guidelines for Sponsored Content and Partner Links
Adam Sherk
APRIL 3, 2013
Done well it can be a good fit for both publishers and advertisers, and dare I say even add value for users. For example The Huffington Post is allowing brands to sponsor a section on the site which (in some cases) includes only regular HuffPo editorial content, as opposed to brand-created content. Sponsored Content Compliance.
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