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Does your brand take bloggers seriously?

Sherrilynne Starkie

Technorati is not the voice of blogging authority that it once was, but each year the advertising network publishes a report that is required reading for internet marketers. Another problem is that brands primarily look to comScore/Nielsen ranking for identifying and selecting influencers.

Blogger 389
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Influencer Marketing: Interview With Danica Kombol

Diva Marketing Blog

Influencer marketing's roots began in the blogosphere programs of what we called blogger relations. After that, brands kept coming to us looking for novel, non-advertising ways to promote their events or their products. We realized we had to move all these amazing folks out of spreadsheets and bring them into a community.

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Influencer Marketing: Interview With Danica Kombol

Diva Marketing Blog

Influencer marketing's roots began in the blogosphere programs of what we called blogger relations. After that, brands kept coming to us looking for novel, non-advertising ways to promote their events or their products. We realized we had to move all these amazing folks out of spreadsheets and bring them into a community.

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Will Social Media Influence The Travel Channel Launch's of "Deep Fried America?" An interview with host Jay Ducote

Diva Marketing Blog

What makes Jay especially relevant to the Diva Marketing community is his use of social media, aka Social TV, to promote his on-air opportunity on the Food Network and to leverage the social buzz to encourage Scripps Networks Interactive to pick up the Deep Fried America pilot. avid food TV viewers. Diva Marketing : Let’s talk blogs!

Travel 75
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Will Social Media Influence The Travel Channel Launch's of "Deep Fried America?" An interview with host Jay Ducote

Diva Marketing Blog

What makes Jay especially relevant to the Diva Marketing community is his use of social media, aka Social TV, to promote his on-air opportunity on the Food Network and to leverage the social buzz to encourage Scripps Networks Interactive to pick up the Deep Fried America pilot. avid food TV viewers. Diva Marketing : Let’s talk blogs!

Travel 40
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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire. Roundup of the Top Internet and Social Media Statistics by Awareness Community. The State of the Blogosphere 2010 by Brian Solis. B2B advertising spending on social media is forecasted to grow at an annualized rate of 21% through 2013.

Research 210
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The Future of Blogging: I Had to Tell You This

Viper Chill

A prediction about the future of blogging; a platform actively used by over 181 million people (Nielsen data for October 2011). ” News sites like this – besides doing things like conferences and sponsored posts – have to largely rely on advertising to generate revenue. But for the most part, those days have gone.

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