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nBA Pulse: a new social analytics tool

Sherrilynne Starkie

While I did not get all my questions answered (fees and costs), I was sufficiently impressed with the social analytics package that I decided not only to write a blog post about it, but I agreed to have some of my comments summarized in the launch news release. It’s already being used by McDonald’s, 7Eleven, David’s Bridal and Subway.

Sysomos 333
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Best Social Media Monitoring Tools

Bill Hartzer

Facebook and Twitter are some of the main outlets for social media, but there are numerous types of social media like blogs, wikis, forums, chat rooms, etc. Review Analyst – ReviewAnalyst is a new tool that lets hotels take a proactive approach to user-generated hotel reviews, blogs, videos & images.

Cymfony 152
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The Dirty Dozen Top 12 Social Media Mistakes to Avoid

Webbiquity SMM

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Trying to treat social media like the old world of interruption-based advertising won’t work. It will backfire. Assigning it to an intern.

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Top 17 Social Media Monitoring Vendors for Business

Socialmedia.biz

With the aid of the available social media monitoring tools, business people in the world can now track business trends, communicate with their customers and prospects, analyze the performance of their services or products, manage reputation, perform market research and perform other essential promotional activities. Mediatoolkit.

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McLuhan, Socrates and Edith Wharton On Social Media

Socialized

McLuhan clearly foresaw the whole phenomenon of blogging, Twitter and Facebook status updates. In some cases they are afraid of financial and legal risk, and risk to reputation. What you have to say is much more important than the fact that your company is blogging, or has a Twitter account. And all but one of them are dead.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). How can your brand participate in this space most effectively?

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7 Truths About Social Media Marketing

Techipedia: Tamar Weinberg

Every so often, a potential client comes to me and asks me to promote a blog post or article, mostly because they don’t have an audience for the blog post to spread on its own. For blogs, the answer is simple : your blog should be treated as more than just a platform to self-promote. After all, time is money.