Adam Sherk

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Why the News Business Isn't Profitable

Adam Sherk

Aaron is doing a blog tour in support of the book launch (covering 30 blogs in 10 days), which I thought was an interesting concept. But it’s those commercial queries that are so desirable to advertisers. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

News 121
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How to Identify Your Own Top Trends of 2009

Adam Sherk

What were your top referrers/trends in Web search, news search, image search, blog search and video search? This post will difinitly help me with my advertising website. This post will difinitly help me with my advertising website. After reading, I know what to do to understand user behavior and how to improve my blog in 2010.

Trends 167
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Social Media Visitors More Loyal But Still a Very Small Percentage.

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Social Media Visitors More Loyal But Still a Very Small Percentage of Site Traffic by Adam Sherk on October 23, 2009 Yesterday posts from eMarketer and Marketing Pilgrim called my attention to some interesting social media statistics put out by advertising network Chitika.

Hitwise 124
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Top 10 Reasons The New York Times is Really Putting up a Paywall

Adam Sherk

Newspapers and magazines survive through advertising and newspaper sales. The advertising has gone elsewhere and they want to charge for News? Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. UPDATE: For those interested in more actual information, NYTco. It happens.

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10 Quotes on the Apple iPad and the Business of News

Adam Sherk

The question, then, is whether newspaper publishers will do any better at monetizing mobile advertising than they have online. On the iPhone, you can sell news apps through the App Store; you can upsell specific pieces of content to people within your apps; and you can sell advertising within those applications.

iPad 129
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The Most Common Causes of Duplicate Content on News Media Sites

Adam Sherk

Media sites often pull existing content into new features/packages, typically to create attractive options for advertisers. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. Repurposing content in new packages. What Horrible Things Did Time Magazine Do in 1964?

Sites 105
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Paywalls, Media Coverage and User Access: What's a PR Pro to Do?

Adam Sherk

The good news is that some of the models currently being considered include free access for users who come in from links in blogs and social media, so at least in some cases exposure will not be limited solely to paid subscribers. Has anyone ever framed a good comment thread from a company blog, or a collection of “likes” on a Facebook Page?