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Word of mouth marketing: how to drive conversations and sales at the same time

Sprout Social

The not-so-hidden power of word of mouth advertising. Although word of mouth marketing is a form of advertising, keep in mind that WOM doesn’t represent an ad or ads. This is why word of mouth has such a positive connotation: it’s advertising that often occurs without any sort of sales pitch or sleazy tactics.

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Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Ian Greenleigh , who’s the Manager of Social Media Strategy and Content for Bazaarvoice is going to be joining us in just a minute. Special Guest: Ian Greenleigh, Bazaarvoice. Listen Now. Jay: Absolutely. Jay: Very cool.

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Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Ian Greenleigh , who’s the Manager of Social Media Strategy and Content for Bazaarvoice is going to be joining us in just a minute. Special Guest: Ian Greenleigh, Bazaarvoice. Listen Now. Jay: Absolutely. Jay: Very cool.

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Social Pros 6 – Instagram Lessons from a Giant B2B Company

Convince & Convert

I think you are on point there in terms of Google’s ability to capture the long tail in terms of the smaller advertisers. We’re very much getting into yet another micro-era of niche networks, of people saying, “Well maybe it’s not just Facebook and Twitter and LinkedIn and YouTube. Eric: Yeah. Eric: Yeah.

Company 120
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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

Her integrated marketing and communications organization is responsible for positioning Cisco’s growth strategy and cultivating opportunities in new and existing markets through market and customer insight, corporate positioning, branding, and advertising. Beth Comstock. bethcomstock. Monica Liming-Hu. MonicaLimingHu. erinclaire.

Twitter 257
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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Beyond the obvious (Twitter, Facebook, LinkedIn and YouTube), Cara Friedman makes the case for adding social networks like Flickr , Tumblr and Meetup to your social media marketing mix. For each step, he identifies the overall strategy, useful tools, and helpful tips for execution. percent have a significant return on investment and 20.6

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The best sessions I saw this year were at Get Ready to Live , a one day “shadow conference&# put on by BazaarVoice , BlueClover , and Chris Brogan. Most of them looked like I was bothering them, not one scanned my badge for contact info and only one asked for a business card and connected with me on LinkedIn (it was St.