Akamai Marketing

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The Cost of a Tribe

Akamai Marketing

And it sounds so much easier than say, simply buying an ad. Captivate training is specifically tailored for social media, marketing and advertising consultants and agencies, to help you expand your understanding of motivations, both the motivations of YOUR clients and the motivations of THIER customers.

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The difference between an audience and a community in new media

Akamai Marketing

An impassioned audience cares less about price and more about how they feel about the product (think: Apple). Audiences can be purchased : Think about buying an email list or a direct mail list. Having a large audience is important in the advertising world. That’s what you buy: access to an audience.