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Your Media Is Controlled By A Handful Of Companies (Yes, Even The Internet)

Twist Image

Digital Marketing professional and venture capitalist, Darren Herman , ran some quick numbers and here's what he uncovered: " the digital media ad spend (search, display, mobile, etc) is controlled by Google , Yahoo , AOL , Facebook , and Microsoft. Prior to that moment, the majority of trending topics on Twitter were more niche topics.

Company 100
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17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

It gives you a good sense of how far your message traveled on Twitter — I get that this isn’t always the best metric, but if you have breaking news, it’s nice to be able to equate how far and fast news traveled on Twitter in a way that most executives recognize: number of tweets, top twitterers and impressions!

Tools 277
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Why Snapchat Memories Will Be Pivotal (And Why Marketers Are So Excited)

Buffer Social

Political news site, The Hill , uses Snapchat to live-snap key political events and the larger world of politics and life in DC. In 2015, Snapchat Discover made the network a media destination by providing publishers with a mobile-first way to share editorial content. Memories raise the bar for quality Snaps.

API 40
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Are Brands Confusing Advertising With Marketing?

Twist Image

It turns out that the major advertising networks think that Yahoo made a mistake in the acquisition of Tumblr. That''s the news you get when you read the Business Insider article, Marissa Mayer''s Biggest Problem With Tumblr, Summed Up In A Single Quote. In short: it''s not about advertising, it''s about marketing.

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The Most In-Demand Skills of 2019 (According to LinkedIn), YouTube Advertising, Our Ultimate Facebook Engagement Guide, and More!

Buffer Social

Each week on the Science of Social Media we cover some of the most important trends, news, research, and insights in social media marketing. Mobile App Development. Brian : Obviously we could and probably will dedicate an entire episode to YouTube advertising. Hailley on Twitter and Hailley’s Website. Data Science.

Skills 83
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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity SMM

What percentage of Fortune 100 companies are on Twitter? Which social networking site is used by 92% of senior marketing executives? What social media tool helps small business double their reach on Twitter? In a recent study of high-level marketing executives, 70% plan new social media initiatives in 2010.

Research 191
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278: Evolve Don’t Revolve Your Blogging

ProBlogger

She puts it on Twitter 15 times in the first month. If you haven’t gone responsive, if you haven’t designed for mobile, I really encourage you to do that because it really helped our blog a lot. Google really wanting you to be mobile responsive. Then, we started doing a little bit more news content.

Blogger 24