Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. There’s no mystery why B2B marketers keep flocking to it – it simply works. For savvy B2B marketers, it is an opportunity to explore a channel typically used by their B2C counterparts. Advertising.

B2B 151

B2B LinkedIn Facebook Statistics 151

Techipedia: Tamar Weinberg

AUGUST 2, 2011

It gives you a good sense of how far your message traveled on Twitter — I get that this isn’t always the best metric, but if you have breaking news, it’s nice to be able to equate how far and fast news traveled on Twitter in a way that most executives recognize: number of tweets, top twitterers and impressions!

Tools 277

Tools Tips Marketing Social Media 277

Adam Sherk

OCTOBER 23, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Social Media Visitors More Loyal But Still a Very Small Percentage of Site Traffic by Adam Sherk on October 23, 2009 Yesterday posts from eMarketer and Marketing Pilgrim called my attention to some interesting social media statistics put out by advertising network Chitika.

Hitwise 124

Hitwise Social Media Digg Survey 124

Almost Savvy

DECEMBER 15, 2011

The good news is that we can all learn from their mistakes, a few of which have led to… Signs Your Business Should Not Be Using Social Media (Yet). If this is your primary activity online, you are not a marketer. Using digital platforms successfully to build community, relationships, and trust is an iterative process.

Social Media 273

Social Media ROI Construction Reputation 273

Almost Savvy

DECEMBER 15, 2011

The good news is that we can all learn from their mistakes, a few of which have led to… Signs Your Business Should Not Be Using Social Media (Yet). If this is your primary activity online, you are not a marketer. Using digital platforms successfully to build community, relationships, and trust is an iterative process.

Social Media 100

Social Media ROI Construction Compete 100

Almost Savvy

DECEMBER 15, 2011

The good news is that we can all learn from their mistakes, a few of which have led to… Signs Your Business Should Not Be Using Social Media (Yet). If this is your primary activity online, you are not a marketer. Using digital platforms successfully to build community, relationships, and trust is an iterative process.

Social Media 100

Social Media ROI Construction Compete 100

Twist Image

JULY 18, 2013

It turns out that the major advertising networks think that Yahoo made a mistake in the acquisition of Tumblr. That''s the news you get when you read the Business Insider article, Marissa Mayer''s Biggest Problem With Tumblr, Summed Up In A Single Quote. In short: it''s not about advertising, it''s about marketing.

Advertising 109

Advertising Tumblr Brands Yahoo 109