Dave Fleet

DECEMBER 20, 2010

Many people seemed to share the sentiment of my friend Jeremy Wright, who tweeted : FB has a fundamental responsibility to not disrupt their platform the week before Xmas. These two situations serve to reinforce a point I often make nowadays: Third-party social media tools have many advantages. However, you don’t own them.

Social Media 360

Social Media Delicious Yahoo Sentiment 360

Dave Fleet

MARCH 2, 2011

Among the features Facebook has revealed: Social relevance – the new plugin uses what Facebook calls “social signals&# to prioritize comments on posts. Comments from people in your social graph, highly-liked comments and active threads rise to the top; those flagged as spam fall to the bottom.

Comments 388

Comments Platform Social Graph Facebook 388

Dave Fleet

JANUARY 26, 2021

This wound is mostly self-inflicted and the outcome of many compounding activities, but can be distilled to this: Marketers took advantage of the near-limitless data available as people spent more and more time online, but didn’t always stop to think about how people would feel about it. Social media issues just scratch the surface.

Privacy 195

Privacy Marketing Data Reputation 195

Dave Fleet

FEBRUARY 16, 2016

This was the period when the current platforms all launched, and it felt like there was a new social media tool or network emerging every week. It was such a time of change that I would come into work early each day and block off time to catch up on the latest social media news. Less “social”, more “media”.

Mobile 105

Mobile Trends Compete Loyalty 105

Dave Fleet

OCTOBER 14, 2010

This means both additional work to coordinate multiple agency partners, but also a need for much tighter integration between tactics, and as that happens the roles of different media are shifting ( Forrester’s Sean Corcoran wrote about this late last year). Tags: communications pr public relations social media strategy.

Campaign 400

Campaign Trends Compete Curation 400

Dave Fleet

APRIL 4, 2018

For me, it’s evolved over time… but it really started with social media. I remember writing a report in university on the potential for an early eCommerce retailer to better optimize their journey planning to anticipate customers’ purchasing behavior based on their past activities, and serve products to them accordingly.

Team 150

Team Social Media Training Foursquare 150

Dave Fleet

JANUARY 8, 2023

Stephen Marche looks at a range of issues including politics, religion, and social media, and how these are fueling the divisions and tensions within the country. He delves into the world of propaganda, media manipulation, and political corruption, and how these are shaping the country’s future. Biographies.

Energy 39

Energy News Issues Social Media 39