Pam Moore
FEBRUARY 24, 2018
Mark also highlights that engagement is a key metric. Is the business value worth the investment compared to other marketing and business activities you could be investing in? What About the Silent Lurkers? Instead we look at different metrics that determine how engaged our audiences are.
yMarketingMatters
JUNE 20, 2014
This is the classic social media metric that is SO important, but get’s a lot of question for not being as easy to attribute to quantifiable business growth and direct indicator of sales increase. This is a good start, and it is an important metric to measure. Look for trends you can correlate to social activity. Referrals.
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Akamai Marketing
APRIL 4, 2011
Different established communities like different things, which is why activity on one social media portal might be different than activity on the other, by both people and companies. It might frustrate you to know that LOTS of people are lurkers. I know I have a LOT of lurkers on my site. 640 Million on Facebook.
Sprout Social
APRIL 7, 2021
When you build a content strategy plan based only on the metrics you can see, you’re designing it for just a tiny portion of your potential target audience. A holistic content strategy plan includes behind-the-scenes metrics. Consider incorporating these three less obvious metrics into your planning process. Referral traffic.
Razor Social
NOVEMBER 29, 0002
In an audience you will typically have the following: Lurkers – People that monitor what you share but don’t interact. Engagers – These are people that are more active in your community and you’ll start recognizing some of the names. This active monitoring will give you ideas. Sentiment Analysis.
Buzz Marketing for Technology
JULY 7, 2008
Drive a strategy development process that results in a project vision, objectives, roadmap and success metrics. As I was leaving that brand we looked at sizing the amount of conversation (hard activity), but the best research we had indicated over 2 Billion conversations about product, service and brand. Go join that! Josh: Good point.
Hootsuite
MAY 18, 2022
That being said: with Reels and Explore, you’re likely to be served up videos from creators you haven’t heard of… but if you have interacted with them in some way previously — lurkers, raise those hands in the air high and proud — Instagram takes that into consideration too. Cultivate an active community. Relevance of the content.
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