Adam Sherk

MARCH 8, 2012

To provide a strategic overview and set a framework for the discussion I came up with a list of questions that summarizes the types of issues we frequently encounter in helping publishers with social media. One interesting takeaway was the user base and types of content that do well in Social Reader can be quite different from the main site.

Publishing 215

Publishing Questions Social Media Activities 215

Adam Sherk

JULY 10, 2012

For example, take a look at the +1 Audience Report from the Google Webmaster Tools profile of a major fashion site. And even if Google+ is not a strong traffic driver or seemingly natural fit for a particular site, +1 activity has a direct and indirect impact on search engine visibility. Here are a few more examples.

Google 119

Google Fashion Sites Report 119

Adam Sherk

MAY 14, 2013

These activities typically involve collaboration with multiple groups including tech, edit and audience development as well as the SEO, PR and social media teams. For example, creating a large extended footer with links to every site in your network, with anchor text that is clearly for SEO, is not the way to go. Recommended Tactics.

Publishing 209

Publishing Module Syndication Badge 209

Adam Sherk

MAY 30, 2012

In preparing for the Pinterest portion I took a look at the pinning activity of local TV news teams. Many stations are not yet on it and among those that are activity and engagement is fairly low. Among the types of boards that are popular are lifestyle content (recipes and food, fashion, home, etc.);

Team 148

Team News Digg Fashion 148

Adam Sherk

AUGUST 7, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Diversified Twitter Strategies for News Sites by Adam Sherk on August 7, 2009 This week’s Sysomos study of the 5% most active users on Twitter includes a list of the top 25 users (with more than 50,000 followers) ranked by average tweets per day. tweets per day.

Sites 105

Sites News Strategy Twitter 105

Adam Sherk

DECEMBER 15, 2010

For example, if you are publishing a magazine about human resources management it might seem odd to readers in Japan if all the images depict European workers. For example, some parts of the world prefer imperial weights and measures (e.g. For example, some countries have far stricter rules on censorship and free speech than others.

Publishing 124

Publishing Tips Syndication Resources 124

Adam Sherk

SEPTEMBER 23, 2009

So I thought I’d take a closer look at what Fox News is doing on its Facebook Page , as well as some engagement examples. After reviewing several days’ worth of activity, I have to say that nearly anything Fox News posts to its page ends up getting a decent amount of likes and comments from fans.

News 104

News Engagement Facebook Press Release 104