Jeff Esposito

JUNE 29, 2011

While those may seem like blanket buckets, look at the examples below to see how these buckets can help ease reporting. For example if you have 20,000 fans on your Facebook page and generate 200 orders for $6,000 in the past month, you can begin to place business value on these fans. Making money. Generating sales.

Social Media 44

Social Media Metrics Loyalty ROI 44

Jeff Esposito

JULY 11, 2011

For example, a roofing company that sees a homeowner on Twitter complaining about a leaky roof can get their foot in the door by offering do-it-yourself suggestions or a free consultation. If this is important to you and your company, create and share relevant content with your community on a regular basis.

Social Media 48

Social Media Fashion Issues Consultant 48

Jeff Esposito

MARCH 18, 2012

For example, companies sent more “suits” to the conference than in past years; and the space’s biggest publication, Mashable, was in acquisition talks with CNN for $200M. Users need their daily fix, making it a destination site and a place that brands need to be active. Facebook has created the perfect drug and knows it.

Conference 40

Conference ROI Small Business Metrics 40

Jeff Esposito

JUNE 20, 2011

For example, if the product team wanted to crowdsource improvements for six products in a given quarter, but is stuck looking at20 variations of an improvement to one product, the leader’s job is to help the team refocus on the larger task and prioritize work and time to reach their goals. Community Organizer.

Social Media 41

Social Media Crowdsourcing Team Project 41

Jeff Esposito

SEPTEMBER 1, 2010

Communications and customer service folks have been utilizing tools and building communities and brand awareness while driving revenue as a secondary benefit. Facebook for example, has over 500 million users on the site. There is no question that social media is the hotness for the 2010-2011 fiscal years for companies.

CoTweet 36

CoTweet CoTweet Press Release Company 36

Jeff Esposito

AUGUST 11, 2011

Many social media books use his historic campaign as an example or case study of an effective social media strategy. Now that he’s in office, however, there is significant room for improvement in his social media activity. Once you set expectations for your community you need to keep them up. So please keep that in mind.

Social Media 42

Social Media Web 2.0 Case Study Policies 42