Twist Image
JANUARY 29, 2011
Our good friends over at Bazaarvoice decided to take a swipe at this question, and released the results in a nine page (and free!) report titled, CMOs On Social Marketing Plans For 2011. The "don't know" how much value social networking activity brings answers are declining, meaning CMOs are getting better and smarter at measuring.
Sprout Social
SEPTEMBER 30, 2021
The Sprout Social Index 2021™, UK & Ireland report found 54% of UK consumers use Instagram. Users are also able to view all active products on a brand’s feed by tapping the Instagram Shopping icon. Enabling shopping on Instagram is a smart move for e-tailers and brands who already have an active product catalogue on Facebook.
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Twist Image
NOVEMBER 12, 2010
Bazaarvoice says that between 75% - 80% of all online shoppers read online customer reviews (or peer reviews). Couple all of that information with the fact that they're not just sitting idly by and waiting for your messages, but they're active and on the go as well. Tags: bazaarvoice. What are you going to do about it?
Proactive Report
FEBRUARY 20, 2011
According to research from Bazaarvoice and The CMO Club , more marketers will measure success with conversions than by tallying fans and followers, positive buzz and a variety of other “soft” metrics. Read the article>> Social Networking is Becoming a Real-Time, On-the-Go Activity. In 2010 58 million people in the U.S.
Webbiquity SMM
MAY 10, 2011
Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. Promote white papers / eBooks / reports for lead generation. Integrate social media activities with your CRM system.
Proactive Report
FEBRUARY 20, 2011
US businesses have definitely accepted that social media has to be a part of their marketing and PR activity - four in five US businesses with at least 100 employees will take part in social media marketing in 2011, says eMarketer. PR can measure conversion – they’re just different activities from the ones marketing is tracking.
Webbiquity SMM
AUGUST 23, 2010
Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? That said, there are many aspects of social media that can and should be measured, both to show results and to help guide future activities (e.g.
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