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9 tips for designing TikTok marketing campaigns (and examples to show them in action)

Sprout Social

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. billion by the end of 2022. 38% of US consumers plan on using TikTok in 2022 , more than double the 17% who planned on it in 2020.

Examples 139
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10 Great Examples of TikTok Content for Higher Education

Social Media Strategies Summit

In its early days, TikTok was known as the social media platform of choice for young people. While TikTok’s audience has grown a little older as the platform has gained in popularity, it still skews a lot younger than any of the other larger social networks and has more female than male users. Teens loved it. Image source.

Education 162
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Brand experience: Why it matters and how to build one that works

Sprout Social

For example, if you want to focus your brand narrative around your product, ensure your content has the same flow across all social channels. In fact, The Sprout Social Index™ 2022 shows that posts about products are the most effective type of content among consumers. Let’s dive into the advantages in detail.

Brands 108
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Instagram Reels vs. TikTok: which is the best short-form video platform?

Sprout Social

Food for thought: a staggering 89% of marketers plan to increase (or maintain) their investment in short-form video in 2022. But content on Reels and TikTok is totally different than pretty much anything else you need on social media. Here’s a quick rundown of the types of videos that are popular on TikTok: Hashtag challenges.

Platform 117
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The Ultimate Beginner’s Guide to Video Content Marketing 

Ignite Social Media

One of the main reasons video content is so important for marketers is that it encourages social sharing. As of 2022, an average person is predicted to spend 100 minutes per day watching online videos. Video is much more likely to be shared on social media than text and images combined. Algorithm Favorable. It’s obvious.

Video 146
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Why it’s time to break up with your biannual brand survey

Sprout Social

On February 22, 2022, the tool experienced unexpected outages that lasted several hours after the Presidents’ Day holiday weekend. Some even made memes. brookevpickle) February 23, 2022. Brand survey functionality across social networks. Brand surveys on social are typically used to gauge ad effectiveness.

Survey 90
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How to Get TikTok Famous: 6 Practical Tips

Hootsuite

Home to viral challenges, mega-stunts and probably the best memes on the internet. The world’s 7th biggest social media app has certainly come a long way in just 5 years. TikTok is now proudly home to over 1 billion users and harbors some of the highest-grossing social media stars on the planet. Ahh, TikTok! Read on to find out.

Tips 138