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The Essential Guide to Successful Intent-Based Marketing

Oktopost

Ads (ad clicks, survey answers). 27% of B2B marketers report that sales-marketing alignment is a challenge, so intent data could be the common ground that you need to create a link between your teams. Paid Search. Knowing that, it’s crucial that your paid search campaigns are visible to your buyers.

B2B 88
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10 Insightful Marketing Charts from 2015

Convince & Convert

Let’s look at 10 of the more interesting marketing charts to emerge since January 2015, and what they imply for the state of marketing in 2015. Marketing Spending Plans for 2015. It’s exhaustive, and it should certainly help you choose a vendor for the marketing arena you’re thinking about entering in 2015. This is true.

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106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity SMM

01% from Twitter; this compares to almost 10% for paid search and 7% for email marketing. ” Yet only 39% report using customer data and behavior patterns to shape marketing strategy in the past year. One-third of all organic search clicks on Google are on the first result. billion on paid search ads in 2013.

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8 Successful Content Marketing Strategies

Writtent Blog

We’ve combed studies and surveys to compile 8 data-backed tactics that will drive results in 2015: 1. In fact, CMI reports there’s a strong correlation between how much budget is dedicated toward content, and results. Pay-per-click (PPC) advertising is even ranked as the most effective paid tactic.

Strategy 111
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Top Skills for 2016 from LinkedIn

Proactive Report

The data was gathered by analyzing all of the hiring and recruiting activity that occurred on LinkedIn in 2015 to find the 25 hottest skills required. Surveying: Survey data can be used in many ways. A good report can garner earned media attention and coverage. And there are several ways you can gather data.

Skills 40