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20 Tremendous Digital Marketing Stats and Facts

Webbiquity SMM

Social media’s share of the total marketing budget will grow from 10% in 2015 to 14% this year, while spending on offline advertising will fall 2%. The CMO Survey ). The CMO Survey ). Web users had deployed an ad blocker as of late 2015. Measurement remains problematic. MediaPost ). iMedia Connection ). Payfirma ).

Hubspot 100
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The Essential Guide to Successful Intent-Based Marketing

Oktopost

Ads (ad clicks, survey answers). Ads deployed based on intent data drive a 40% higher purchase intent lift and 30% greater consideration lift – so you can deliver well-timed, purpose-packed ads that contain value-driven messaging and target buyers who are proven to be interested by understanding the intent behind specific keyword searches.

B2B 88
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10 Insightful Marketing Charts from 2015

Convince & Convert

Let’s look at 10 of the more interesting marketing charts to emerge since January 2015, and what they imply for the state of marketing in 2015. Marketing Spending Plans for 2015. It’s exhaustive, and it should certainly help you choose a vendor for the marketing arena you’re thinking about entering in 2015. This is true.

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106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity SMM

01% from Twitter; this compares to almost 10% for paid search and 7% for email marketing. The three most sought-after types of content by business buyers are comprehensive industry/category surveys and studies (52%); technical details about products and solutions (44%); and analyst reviews or recommendations (43%). DashBurst ).

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8 Successful Content Marketing Strategies

Writtent Blog

We’ve combed studies and surveys to compile 8 data-backed tactics that will drive results in 2015: 1. Nearly 60% of marketers use paid search advertisement in their content marketing strategies at least occasionally. Pay-per-click (PPC) advertising is even ranked as the most effective paid tactic.

Strategy 111
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Top Skills for 2016 from LinkedIn

Proactive Report

The data was gathered by analyzing all of the hiring and recruiting activity that occurred on LinkedIn in 2015 to find the 25 hottest skills required. Surveying: Survey data can be used in many ways. SEO is about organic search results and SEM is about paid search. That’s quite a list.

Skills 40