Remove 2015 Remove Analytics Remove Paid Search Remove Survey
article thumbnail

20 Tremendous Digital Marketing Stats and Facts

Webbiquity SMM

Social media’s share of the total marketing budget will grow from 10% in 2015 to 14% this year, while spending on offline advertising will fall 2%. The CMO Survey ). Less than 30% of small businesses use Web site analytics, call tracking, or coupon codes. The CMO Survey ). Measurement remains problematic.

Hubspot 100
article thumbnail

The Essential Guide to Successful Intent-Based Marketing

Oktopost

Companies are pumping up to 20% of their overall budget into analytics, and third-party data has been shown to increase sales productivity by over 25%. If you can use intent-based analytics to identify buying signals from your customers, your sales team can approach them with relevant information or book a demo. Paid Search.

B2B 88
article thumbnail

106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity SMM

01% from Twitter; this compares to almost 10% for paid search and 7% for email marketing. The three most sought-after types of content by business buyers are comprehensive industry/category surveys and studies (52%); technical details about products and solutions (44%); and analyst reviews or recommendations (43%). DashBurst ).

article thumbnail

Top Skills for 2016 from LinkedIn

Proactive Report

The data was gathered by analyzing all of the hiring and recruiting activity that occurred on LinkedIn in 2015 to find the 25 hottest skills required. Surveying: Survey data can be used in many ways. One tool you should know how to use is Google Analytics. And there are several ways you can gather data.

Skills 40