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#measurePR Recap (July 2015): Internal Communications

Waxing UnLyrical

A6 My least favorite IC measurement tactic: reader response surveys (which only measure what your readers think). measurePR Recap (July 2015): Internal Communications is a post from: Shonali Burke Consulting, Inc. Twitter Facebook Google+ LinkedIn #measurePR Recap (July 2015): Internal Communications. See you all there!

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#measurePR Recap (August 2015): Big Picture PR Measurement

Waxing UnLyrical

measurePR community member Shannon Mouton Gray also offered up some solid advice: A2: Best practice – your data/analytics need context, nothing happens in a vacuum…especially w/ communications. Since we can all stand to save a few bucks when measuring, I’ve included a list below: Google Analytics. Survey Monkey.

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5 Ways to Future Proof Your Social Media Marketing Strategy

Ignite Social Media

According to a study by Wyzowl’s State of Video Marketing Survey, 92% of marketers continue to value video as an integral part of their marketing strategy, up from 78% in 2015. Pay Attention to Data and Analytics. Data and analytics are crucial for social media success. photo credits to www.wyzowl.com.

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20 Tremendous Digital Marketing Stats and Facts

Webbiquity SMM

Social media’s share of the total marketing budget will grow from 10% in 2015 to 14% this year, while spending on offline advertising will fall 2%. The CMO Survey ). Less than 30% of small businesses use Web site analytics, call tracking, or coupon codes. The CMO Survey ). Measurement remains problematic.

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Is Your Business Ready For Mobile Marketing?

yMarketingMatters

This didn’t come as a huge surprise because, as far back as 2015, Google reported that more searches were conducted on mobile devices than on any other device category. 53% of American consumers use their smartphones to access search engines at least once a day ( Source: Google and Mobile Marketing Association Survey ).

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How to Reach Moms on Social Media

Ignite Social Media

In a survey conducted by Edison research, it was found that the average US mother spends approximately 3.5 1 Not only are mothers creating these accounts, but they are actively using them with over 60% of surveyed mothers saying they check their social media accounts at least once a day. July 16, 2015. ” EMarketer.

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47 Superb Social Media Marketing Stats and Facts

Webbiquity SMM

Image credit: The CMO Survey. The CMO Survey ). The tools most commonly used to measure social media marketing results are the native analytics provided by the social networks (Facebook, Twitter, etc.) These are followed by social media management platforms like HootSuite (62%) and web analytics (e.g., The CMO Survey ).