article thumbnail

The Essential Guide to Successful Intent-Based Marketing

Oktopost

Companies are pumping up to 20% of their overall budget into analytics, and third-party data has been shown to increase sales productivity by over 25%. If you can use intent-based analytics to identify buying signals from your customers, your sales team can approach them with relevant information or book a demo. Paid Search.

B2B 88
article thumbnail

20 Tremendous Digital Marketing Stats and Facts

Webbiquity SMM

Social media’s share of the total marketing budget will grow from 10% in 2015 to 14% this year, while spending on offline advertising will fall 2%. Less than 30% of small businesses use Web site analytics, call tracking, or coupon codes. Web users had deployed an ad blocker as of late 2015. Measurement remains problematic.

Hubspot 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Top 10 Marketing Attribution Software Solutions

Oktopost

These include social media, paid search, organic search, paid social, affiliates, email marketing, marketing automation, and many more. In 2015, the average B2B nurture funnel was 12 months long with the full marketing and sales funnel taking about 512 days from lead to sale on average! Ruler Analytics.

Software 101
article thumbnail

Top Skills for 2016 from LinkedIn

Proactive Report

The data was gathered by analyzing all of the hiring and recruiting activity that occurred on LinkedIn in 2015 to find the 25 hottest skills required. One tool you should know how to use is Google Analytics. SEO is about organic search results and SEM is about paid search. That’s quite a list.

Skills 40
article thumbnail

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity SMM

Paid search leads average a 7% rate, while outbound marketing leads (e.g., the five most popular topics on Pinterest are Venture Capital, Blogging Resources, Crafts, Web Analytics and SEO/Marketing. rose from 34 million in 2011 to 55 million this year and is expected to reach 108 million by 2015. MarketingSherpa ).

article thumbnail

106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity SMM

01% from Twitter; this compares to almost 10% for paid search and 7% for email marketing. One-third of all organic search clicks on Google are on the first result. 43% of all online advertising dollars are spent on search ads. billion on paid search ads in 2013. By the end of 2015, 81% of all U.S.

article thumbnail

10 PPC Blogs Every Marketer Should Read

Convince & Convert

Most Shared Article in 2015: 4 Google Analytics Hacks To Improve Your ROI – Frank Underwood Approved (854 Shares). Specialization: PPC + Paid Marketing Strategy. Most Shared Article in 2015: Goodbye, Google+: Social Network Broken Into Streams and Photos Products (5,000+ Shares). “I Search Engine Watch. WordStream.

Adwords 60