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2018 Social Media Trends Report: 10 Key Insights Into the Present and Future of Social Media

Buffer Social

Together with our State of Social 2018 report , we put together a comprehensive social media trends report. In this report, you’ll learn about the top major trends to help you succeed on social media in 2018. User-generated content can help drive reach and engagement. Top 10 social media trends to know for 2018.

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9 Tried-and-Tested SEO Strategies for 2015

Writtent Blog

Take your business to the next level in 2015! As this recent comScore study indicates, mobile has become the leading digital platform. Marketers often get excited when they look at ranking reports and discover that their website is ranking for several keywords. Certainly not in 2015. Optimize for Mobile.

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Is Your Business Ready For Mobile Marketing?

yMarketingMatters

This didn’t come as a huge surprise because, as far back as 2015, Google reported that more searches were conducted on mobile devices than on any other device category. Mobile use is disrupting the way people engage with brands. Text messages are 8x more effective at engaging customers.

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9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

According to a 2016 study released by Comscore and YouTube, 35% of the 2,940 respondents selected YouTube as their “one preferred provider,” while just 19% chose TV. Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service.

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Why Snapchat Memories Will Be Pivotal (And Why Marketers Are So Excited)

Buffer Social

Lifting the limit on content creation from what can only be created within the app has a huge upside when it comes to creating engaging stories for Snapchat. According to numbers from comScore, 14% of smartphone users aged 35 and older use Snapchat, too. And ads only work if there are users to engage with them.

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I Got You vs. I Keep You - The Mobile Brand Crisis

Twist Image

Back in September 2015, MarketingCharts reported on something many of us marketing professionals knew: smartphone users spend the bulk of their time with a few of their favourite apps ( Smartphone App Users Spend Half of Their Total App Time With Their Favorite One ). You got the consumer to find you, download your app and engage.

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UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

Proactive Report

Brand engagements rise by 28% when consumers are exposed to both professional content and user-generated product video. comScore). Q2: Recent research shows that brands are publishing more content, but engagement is down. The quality of branded content (or lack thereof) affects the degree of engagement. Bazaarvoice).

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