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The History of Social Media in 33 Key Moments

Hootsuite

The hashtag arrives (2007) The strict 140-character limit for tweets set Twitter apart from rivals, including Facebook and Tumblr. But Twitter’s significance was really defined by the hashtag , a symbol that’s helped political organizers and average citizens mobilize, promote, and create awareness. RIP to Periscope, 2015-2021.

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How to Use Location Data to Decode Customer Conversations

Convince & Convert

Traditionally, marketers would search hashtags and keywords to see what is being said about their brand. Geofeedia found that 74% of location-tagged posts don’t include your keyword or hashtag (see more shocking stats in our eBook below). Event Marketing. This strategy today just won’t work. Customer Service. Targeted Ads.

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What Is Newsjacking?

Keyhole.co

Although news sounds vague, for marketers, it is a specific approach to leverage when they want to promote or publicize a product, an event, or their business in general. It is a strategy that advertises products or businesses through marketing campaigns merged with conversations about trends, recent events, and news from all over the globe.

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A Deeper Look at the Twitter Metrics You Should Be Tracking

Sprout Social

Likes replaced Favorites in 2015, and use a heart instead of a star icon. Your dashboard is separated into three main areas: Tweets, Audiences and Events. Events on Twitter Tab. The Events tab is a great resource for social media managers and content creators. Twitter’s 140-character limit no longer applies to DMs.

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. Every monitoring tool will provide you some capability of monitoring specific keywords (in isolation, as part of a URL, as a hashtag etc.). You may also be monitored!! Who is monitoring you?

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How to Use Competitive Social Monitoring on Twitter

Convince & Convert

Rather, the true power comes from the trends you find by aggregating data to extract patterns. From whitepapers to webinars, from eBooks to events, if it is happening, it will show up on social media. As I start to see a collection of tweets that mention the same event/post/activity, I’ll jot down a note. Hosting an event.

Twitter 60
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Ultimate Guide to Social Media Marketing

Sprout Social

You need to be up to date on what’s happening in Twitter world such as trending topics and popular hashtags. Resource How to Find the Best Places to Guest Blog Use Hashtags Hashtags make it easier for people to discover your Tweets when searching for specific topics or keywords. Limit yourself to one hashtag per Tweet.