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The Biggest Social Media Moments of 2023

Social Media Strategies Summit

It was the name of Tesla’s third car model , launched in 2015. Trying the Grimace Shake from McDonalds… HAPPY BIRTHDAY GRIMACE @Max Goodrich #grimaceshake #happybirthdaygrimace #grimace ♬ original sound – haleyybaylee But there’s no shortage of competition, with the hashtag #grimaceshake eventually generating close to 3.9

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How to Create a Hashtag Just for Your Business

Sprout Social

With so many advertisements, billboards and commercials in our face, it’s tough to find one without an added hashtag. Now businesses create a hashtag for consumers to find more information about a product or service. Whether it’s a branded term, phrase or call to action, hashtags increase social media engagement.

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5 Ways to Use Location Data for Better Social Listening

Convince & Convert

Image via BigStockPhoto.com Customers talk in more than keywords and hashtags. But more often than not, posts don’t include the keywords or hashtags you’re likely watching (74% of content, our research shows). Understand which event tactics, materials, speakers, entertainment, and venues were effective based on social media intel.

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9 Genius Ideas to Steal for Your Black Friday + Cyber Monday Marketing Campaigns (with Real-life Examples)

Buffer Social

  The fact that this is the only time make-up lovers can nab their favorite products at a discounted rate makes the sale a newsworthy event in and of itself. Amazon is the most obvious example of this with their invite-only sales , where customers effectively have to opt in for specific products on big sale events like Prime Day.

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How NASCAR Creates Exciting Fan Experiences on Social Media

Convince & Convert

Speed wins, especially when it comes to activating around live sporting events like the Daytona 500 on social media. To maximize the viewing experience of the Daytona 500, NASCAR implemented a number of compelling social media programs, including the Hashtag 500. The first to tweet these hashtags is going to #DAYTONA500 next year! .”

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Social Media Roundup: Super Bowls Past

Ignite Social Media

Back in 2015, insurance company Esurance didn’t purchase an in-game ad, but they captured the attention of millions with their Twitter sweepstakes. Before the game started, Esurance tweeted that every use of their hashtag #EsuranceSweepstakes was considered an entry to win part of the million Dollars they handed out that day.

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Monday Roundup: International Women’s Day

Waxing UnLyrical

Ladies, take it away (just like we did at this ColorComm/Johns Hopkins event last year – see photo). The best PR campaigns for International Women’s Day 2015. Why: PRWeek took a look at some of the best IWD 2015 campaigns; even if it’s too late for 2016 (for inspiration), there’s always next year!