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Everything You Need to Know to Run a Successful SMS Marketing Campaign

Convince & Convert

Image via If you haven’t started looking for ways to add SMS text message marketing to your marketing mix, now is the time. One of the great things about SMS is that nearly 100% of all devices on the market are SMS enabled , making it the mobile channel that offers the widest reach possible. Have you tried using SMS yet in your business? Having S.M.A.R.T

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The Surprising Places Marketers Plan to Increase Budgets in 2014

Convince & Convert

Marketers are evidently enthusiastic heading into 2014… about everything. Called 2014 State of Marketing , insights from over 2,500 global marketers , the report is full of data about marketers’ outlook and plans for the coming year. Other than the 6% of responding marketers that predict they’ll spend less on banners in 2014, where are all these dollars coming from?

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Why Your Business Needs an SMS Strategy

Bill Hartzer

With the power of mobile marketing set to reach a peak over 2014, there has never been a better time to get your business a piece of the SMS action. However, as well as the obvious efficiencies involved, there are a number of other clear benefits of opting for SMS marketing. Sending an SMS is a direct and dynamic way of reaching your target market. Be strategic.

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Top 6 Rules of Digital Marketing: Learn from Matomy and Other Masters


In fact, with so much of your competition concentrating on SMS, now is the best time to make sure that your emails (and list) are greater than they have ever been. 3. These are just six of the things that you should be doing to make sure that your digital marketing strategy is up to date with 2014’s trends. At the same time, though, the web moves fast. Website Design. Email list.

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Facebook’s Messenger App: What You Need To Know

The Social Media Incubator

One permission says that Facebook may  edit, receive, read, and send SMS messages. In recent weeks, Facebook has been the talk of the town by making it required for mobile users to download their Messenger app to send their friends messages from their mobile device. Users have been outraged by the change and many have gone to the app stores to leave negative reviews, resulting in a one-star overall rating for the app in Apple’s App Store for its current version. Although it should be noted that all versions of the app have a rating of 3.5 stars.

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What You Need to Know Before You Install Facebook’s Messenger App


Allows the app to send SMS messages. This post originally appeared on Mizz Information. ———— This morning when I logged onto Facebook (yes, still trying to break the habit), several friends were talking about Facebook forcing users to install Facebook messenger. This is the sole reason they give in their FAQs about the change: Why is this changing? Image credit ).

Reports of Websites Going Down for Lack of ICANN Email Verification

Bill Hartzer

There are reports that ICANN is now taking websites offline because of failures to verify ones’ email address. popular website,, was recently taken offline because they failed to verify the site’s email address as listed in the whois record. If you own a domain name, you absolutely must verify your email address with your registrar. Domain Names

Monday Roundup: Campaigns

Waxing UnLyrical

Everything You Need to Know to Run a Successful SMS Marketing Campaign. Why: Has your business tried implementing an SMS campaign? In this guest post for Jay Baer ‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this affordable marketing strategy. 2.  12 B2B Content Marketing Examples and Case Studies for 2014. Here! 3. 

The Changing Customer Service - Social Media

Social Media Network Marketing

If there is birthday greeting to be sent out then perhaps an SMS would go out. Due to Social Media the way customers are now serviced has taken a change. This change is for the good. Previously like all other things, we have experienced the good and the bad customer service and care that was implemented. There were some corporates who managed well, while the others managed to frustrate the customers even more. And it goes without saying, that though we have good possibility via the Social Media there will be some who will perform well and others who may not. They still exists.

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Optimize Your AdWords Campaigns

PWB Marketing Blog

Send SMS. I have been working with a client to optimize their AdWords campaigns. Ideally landing page content would include the best quality, relevant keywords to help improve AdScores. Doing this increases the opportunity that the ad will be seen while decreasing the cost/click – In other words, optimization of on-page content should lower ad costs, allowing for a bigger bang for the buck. This sounds simple enough and it is, so long as communication flows between the individual creating content and the Ad Manager. You are shocked to hear that doesn’t always happen, right?

5 Ways to Increase Mobile Conversion Rates

Convince & Convert

Have you tried using QR codes, SMS, or NFC to increase mobile traffic, but are noticing little to no mobile conversions? You aren’t alone! If your website is not mobile friendly, you will be lucky to see any conversions. That’s no surprise. In case you are not familiar with the terms, responsive sites are websites that rearrange content to fit mobile devices properly. But how can this be?

Mobile apps are a waste of time for associations.


[Editor''s note - this post originally appeared on November 11, 2010.  I thought it would be fun to repost it today, January 22, 2014 - and see if things have changed. According to Pew, only 29 percent of adults with cell phones use apps on their phone, compared with 72 percent who use SMS (text messaging) and 38 percent who access the internet. What do you think? said it.

How To Spread Your Facebook Page URL And Twitter Handle - Social Media

Social Media Network Marketing

Signature in your Forums as well Write a Blog Post for them mentioning what people will find if they join them Request your existing Network to share and spread them ?? Your Turn, add to this List! work as Freelance Social Media Network Online Professional. My Business Page is on Facebook at: [link] pervarakapadia Do join me

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7 Powerful Tips for a Winning Twitter Sales Strategy


Use Twitter for SMS Marketing. Twitter SMS is a highly underutilized feature. Whenever you meet a new customer, ask them to follow you through SMS to get updates on the latest products, discounts, competitions etc. Your customers can subscribe to free SMS updates by sending ‘Follow @YourUsername’ in SMS to 40404 (this code is different for every country, here’s the list ).

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SendinBlue Review – Small Business Pricing with Enterprise Features


SMS marketing. SendinBlue also has many extra features that are missing from MailChimp and other popular platforms, including ecommerce tracking, transactional emails, SMS, and the ability to whitelabel your messages. This person was looking for a platform that had not been pummelled by hackers lately, keeping well-known email marketers down for days at a time. SendinBlue. Conclusion.

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[Case Study] Have you crossed the mobile threshold?


data point from an SMS campaign was another trigger for our approach to responsive design. The CDC KNOWIT campaign is an SMS-based service that sends HIV testing location information based on a five-digit zip code query via text. More research exists regarding the effectiveness of empathy in SMS-based HIV medication adherence and intervention. Interested in mobile strategy?

World Cup Social Media Fever: 53% of US Smartphone Users Plan To Use Facebook To Discuss The Games

The Realtime Report

With the 2014 World Cup in full swing, it has become evident that soccer has taken over social media, especially when it comes to Facebook. Facebook (53%), tied with SMS(phone texting), beat out Twitter (28%), phone calls (25%) and Skype/chat apps (18.8%). Canada men’s hockey semifinal in the 2014 Winter Olympics). During Monday’s action between the U.S. The U.S.-Ghana

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CTRL ALT Delete - Weekly Technology And Digital Media Review - CHOM FM #26

Twist Image

Montreal Children''s Hospital uses SMS and more to curb wait times. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It''s not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. morning show. The massive growth of digital ad spend. imedia.


Top 5 Social Media Apps that All Marketers Need

agora pulse

The number of monthly active users in the social media app has consistently grown since 2014 when the service had only 200 million monthly active users. Did you know WhatsApp, an SMS-based platform, has more users than Instagram, LinkedIn, Twitter, and Pinterest combined ? We live in an increasingly-mobile world. Here are six social media apps I suggest you add to your repertoire! 1.

Will India See a Rise in Digital PR?

Waxing UnLyrical

Here are a couple of interesting statistics from the Internet and Mobile Association of India (IAMAI): The size of the digital advertising market in the current fiscal year is estimated at Rs.2,260 crore (~ $364.5M)  and is expected to touch Rs.2,938 crore  (~$473.8M)  by the end of 2014. Ed: A version of this post originally ran on September 20, 2013 on Sixty two! ABP Pvt.

Why and How You Should Get Proactive About Customer Service


In 2014, 29 percent of enterprises planned to invest in proactive outbound communication (POC) solutions, reports Forrester. Delivering a superior customer experience is the new marketing battlefield, says Gartner, projecting that by 2017 half of all consumer product investments will fund innovations that improve consumer experience. Providing Proactive Outbound Communication.

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3000 Year Old Marketing Techniques

Bill Hartzer

And when it comes to communication SMS marketing comes into its own. For example, a text reminding customers that their delivery is due tomorrow, or that their insurance runs out next month, or asking for their feedback are just three ways that SMS marketing can help you provide outstanding customer service. SMS Marketing Allows Instant Communication. Marketing is not new.


How to Choose the Best Mobile Strategy for Your Business

Convince & Convert

If that’s too complex, you can solve the same problem simply: Create an app that allows them to reach a customer service rep immediately via SMS. Mobile payments are on their way to becoming mainstream, outpacing website payments in growth for 2014. These days, mobile strategy is an imperative for marketing departments across every industry. Think about your business challenges.

A/B Testing: The Staggering Success of Presidential Optimization and How to Do It Yourself

Simply Measured

Perhaps the team’s greatest contribution was the development of Quick Donate, which allowed users to “donate with a single click through email or on the web, and even through SMS.” In the end, 1.5 Smashing Magazine’s  A Roadmap To Becoming An A/B Testing Expert  (2014) and  The Ultimate Guide To A/B Testing  (2010) are phenomenal resources. He’s not exactly a public figure.

MyFirstTweet – A Very Telling Story

Koka Sexton

It’s been wonderful to watch a once simple SMS communication app turn into a behemoth of the landscape. I am a huge fan and advocate. Happy 8th birthday Twitter ! remember you when you were so little, still trying to find your place in the sea of social media and look at you now. Today for their birthday Twitter launched their #FirstTweet site so members could discover their first Tweet. Of course I couldn’t resist and what I saw put a big smile on my face. Just got twitter working. This could be dangerous. Koka Sexton (@kokasexton) June 30, 2007. New to @twitter.

Is the Financial Services Industry Poised for Market Disruption?


According to the 2014 World Payments report by Capgemini and RBS: Alternative payments like those through mobile apps already increased globally by 9.4% in the past year… indicating the need for banks to keep up with a growing, competitive industry. Back then, being a bank customer often meant you would be a customer for life. Leaving a bank was difficult. After That was then. This is now….

Newsmastering Architecture for News Radars

November (5) EPIC 2014 - World of personalized media Publishers, learning objects and the future of education Exercise your creativity in boring business meetings Make, Buy, Outsource, or Open Source? Teemu Arina About Blog Speaking Concepts Archives ? 2010 (9) ? September (1) Cloud Company & Service Design ? June (1) Cloud Company – a New Form of Organization ? 2009 (16) ?

Snapchat – Proof That Simplicity & Authenticity Wins


Since the mid-90s, SMS has been seen the same way, with mostly the UI advancing. The app has been further developed with a new version pushed out in Feb 2015 and was valued over $10 million during a funding round back in 2014. It’s no wonder that advertisers want a bite of it. Maybe it’s time for an overhaul. Here & Now. The Drivers. Advertising Features.