Convince & Convert

JANUARY 8, 2014

Marketers are evidently enthusiastic heading into 2014… about everything. Called 2014 State of Marketing , insights from over 2,500 global marketers , the report is full of data about marketers’ outlook and plans for the coming year. Grab a copy of this very interesting report for yourself (it’s free).

Statistics 144

Statistics Marketing SMS Research 144

The Realtime Report

JUNE 19, 2014

With the 2014 World Cup in full swing, it has become evident that soccer has taken over social media, especially when it comes to Facebook. Facebook (53%), tied with SMS(phone texting), beat out Twitter (28%), phone calls (25%) and Skype/chat apps (18.8%). Canada men’s hockey semifinal in the 2014 Winter Olympics).

Social Media 173

Social Media SMS Facebook Statistics 173

Waxing UnLyrical

DECEMBER 11, 2013

Look at these examples to understand the changes that the Indian media industry has been going through in the past few months: In May, NDTV Profit cut back on all non-market-hour programming, which meant the channel only needed a handful of anchors and reporters. 2,938 crore (~$473.8M) by the end of 2014.

comScore 199

comScore Smart Phone SMS Advertising 199

Idaconcpts

JUNE 4, 2014

In fact, with so much of your competition concentrating on SMS, now is the best time to make sure that your emails (and list) are greater than they have ever been. Angie’s List recently came under fire from Consumer Reports for skewing their results for advertisers. This is why you shouldn’t be relaxing your email efforts.

Marketing 151

Marketing Case Study Smart Phone SMS 151