Convince & Convert

JANUARY 8, 2014

Marketers are evidently enthusiastic heading into 2014… about everything. A fascinating new study was released this morning from Salesforce ExactTarget Marketing Cloud (a client of Convince & Convert ). We have more marketing capability and capacity than ever, but paradoxically less certainty than ever.

Statistics 142

Statistics Marketing SMS Research 142

Idaconcpts

JUNE 4, 2014

It’s easy, in our web-dependent world, to think that—especially if we’ve been doing this awhile—we know all there is to know about digital marketing. Without further ado, here are today’s top 6 rules of digital marketing. Content Marketing. It used to be called “Guest Blogging” but now we call it “Content Marketing.”

Marketing 151

Marketing Case Study Smart Phone SMS 151

Waxing UnLyrical

DECEMBER 11, 2013

Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. India now has nearly 74 million Internet users , according to a recent ComScore report. 2,938 crore (~$473.8M) by the end of 2014.

comScore 199

comScore Smart Phone SMS Advertising 199