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Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture

Keyhole.co

million Facebook: 15 million YouTube: 17.6 And in 2014, when LEGO released The LEGO Movie , people hailed it as Hollywood finally catching up to the charm of this filmmaking style. Brickfilms, stop motion, and animations thrive in the age of YouTube and other video-based social media platforms. Instagram: 10.3

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What Marketers Need to Know About TikTok

Ignite Social Media

TikTok is a bite-sized social video platform that allows users to create, share, and edit videos with built-in tools the make it easy for anyone to add music, implement special effects, and join in on the latest trends. Its origins here in the West can be traced back to 2014’s Musical.ly

Marketing 217
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Adidas Social Media Strategy: Sporting Online Traction Globally

Keyhole.co

million YouTube: 1.1 million Adidas Football on YouTube: 1.5 It shows how their social media marketing for Adidas Originals ties in with the current trends of athleisure wear. Adidas on YouTube Adidas’s social media strategy on YouTube is a revelation. Clearly, Adidas’s YouTube strategies are robust.

Sports 59
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Why Transmedia Is The New Viral Gold For Influencer Marketing

The Realtime Report

Writer and analyst Kevin Allocca works with YouTube trends. He tracks viral content and connects that content within the so called ‘viral planets’ of YouTube’s universe. His dissertation, Transmedia Education, was presented during the 2014 TranXmedia conference at the Hong Kong Design Institute.

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Decoding the Facebook Algorithm: A Fully Up-to-Date List of the Algorithm Factors and Changes

Buffer Social

Posts that are timely or reference a trending topic. November 14, 2014: Overly promotional posts will receive less reach on Facebook. September 18, 2014: Facebook will be considering the rate at which people interact with posts. September 11, 2014: Offensive or inappropriate ads will be shown less or stopped.

List 190
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All the Social Ladies: Advice From 18 of the Smartest Women in Marketing

Likeable

Our CEO, Carrie Kerpen, who started the podcast back in 2014, passed the torch this season to two of Likeable’s awesome employees, Jenn Burgess and Michelle Greenbaum. YouTube is red, Facebook is blue. If you’re not up to speed on the happenings of the All the Social Ladies podcast , allow us to help you get there.

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Gymshark’s Social Media Strategy: Leveraging Influencer-Driven Strategy

Keyhole.co

The brand excels at partnering with celebrities and influencers to promote products, and they continue this trend on social media. million Facebook: 2 million YouTube: 503K Twitter: 368.7K This was in 2014, and it was just the start. For example, memes like this one posted on Facebook are very much on-trend and current.