Waxing UnLyrical

JUNE 24, 2015

They’ve recently started offering improv focus groups to get a more real reaction to what people are thinking. Martin is a member of the South by Southwest Interactive Advisory Board and a 2014 mentor; is chair-elect of PRSA Counselors Academy’s executive committee; and past-president of CPRS Toronto. Second City knows this.

Content 100

Content Committee Marketing Consultant 100

Pixlee

APRIL 2, 2019

This constant interaction and trust-building have helped the brand grow 600% annually since it launched in 2014. In the past, community-driven marketing involved less-than-ideal focus groups, over-the-phone interviews, or in-store questionnaires that often yielded poor results.

Strategy 59

Strategy UGC Hotels Marketing 59

Convince & Convert

APRIL 7, 2015

The 2014-2018 Email Statistics Report by The Radicati Group reveals the average employee receives 121 emails each day, and this number will only grow. Facilitate focus groups or interviews with employees. Internal Communicators face a similar information challenge inside of an organization.

How To 60

How To Yammer Metrics Statistics 60

Sprout Social

AUGUST 23, 2016

Before social media you’d have to pay thousands of dollars to put together focus groups and send surveys. In 2014 social media accounted for 31.24% of overall online traffic , up from 22.71% in the previous year. All of this information lets you dig deeper into who your customers are and what they like/dislike.

Social Media 40

Social Media Avatar Social Networking Compete 40

Hootsuite

APRIL 11, 2022

French beauty retailer Merci Handy, who has made colorful hand sanitizers since 2014, saw a 1000% jump in ecommerce sales in one 24-hour period. What used to take formalized market research surveys and focus groups now happens in real-time by analyzing what your customers are saying on social media.

Retail 97

Retail FAQ How To Survey 97

Convince & Convert

APRIL 1, 2010

Then the Bulls picked Johnson at 16 and that deal fell through, leading to the plan B trade of pick 18 to the Nuggs for the Bobcats protected first rounder through 2014. But I wasn’t the only person doing this, and by no means was I doing it any more than anybody else in the community.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group.

Social Media 121

Social Media Strategy CoTweet CoTweet 121