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What Marketers Need to Know About TikTok

Ignite Social Media

Its origins here in the West can be traced back to 2014’s Musical.ly We recently hosted a webinar on TikTok. Be real — It’s the antithesis of Instagram’s heavily curated, glossy versions of ourselves. Since its acquisition TikTok has exploded in popularity, boasting over 1.5 In short: teens.

Marketing 217
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How Companies Like Bored Panda, REI, and Vox Are Growing Their Organic Reach on Social Media

Buffer Social

Just a year later, in 2014, it would reach only about six percent of its fans. Curate user-generated content. A great place to start is by hosting photo contests where your customers can submit (or share with your branded hashtag) photos of your brand to win prizes. Post only the best content you can find each day.

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Gymshark’s Social Media Strategy: Leveraging Influencer-Driven Strategy

Keyhole.co

Using consistent and effective hashtags Gymshark’s LinkedIn page has the tagline ‘Be A Visionary.’ So, Gymshark’s marketing strategy makes use of these phrases as hashtags. This was in 2014, and it was just the start. Needless to say, fitness culture and dramatic workout humor go hand-in-hand. Stay Humble’.

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Seven Tips For Jumpstarting Your Visual Storytelling Strategy

Convince & Convert

We’ve all heard marketers proclaim that, “content is king,” but the rise in popularity of visual social media platforms like Facebook, Twitter, Instagram, Pinterest, SlideShare and Vine, have ushered in an era welcoming visual storytelling as a breakout marketing trend for 2014.

Strategy 158
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The Data-Backed Guide to Event Marketing on Social Media: How to Get People Talking About Your Event

Buffer Social

We studied more than 25 million social media posts sent by organizers and attendees of 50 of the most popular events over a full calendar year, July 2013 to July 2014. Curate the best photos and quotes. In particular, we looked at what people were talking about before, during and after events. How to share on social during the event.

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Ultimate Guide to Social Media Marketing

Sprout Social

As a result, one of Twitter’s main uses for marketers is curation. You need to be up to date on what’s happening in Twitter world such as trending topics and popular hashtags. You can also stand out by hosting your own Twitter chat. Limit yourself to one hashtag per Tweet.

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How Social Media and Influencers Have Radically Changed B2B Marketing

Webbiquity SMM

Blogging platforms, content curation software , and social networks enable anyone with the ability and ambition to become a reporter, opinion pundit, or industry trade journalist online. ” Virtway Events (2014) created 3D, 360-degree virtual reality (VR) worlds for online events. 3) It provides more options for engagement.

B2B 318