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Why Your Business Needs an SMS Strategy

Bill Hartzer

With the power of mobile marketing set to reach a peak over 2014, there has never been a better time to get your business a piece of the SMS action. However, as well as the obvious efficiencies involved, there are a number of other clear benefits of opting for SMS marketing. The element of surprise. A flexible working structure.

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Will India See a Rise in Digital PR?

Waxing UnLyrical

Apart from the usual layoffs, cost reduction, and restructuring, we have seen newspapers and magazines getting thinner, TV stations cutting back on programming, and several publications and channels are on the block. 2,938 crore (~$473.8M) by the end of 2014. Image: Amit Kumar via Flickr, CC 3.0. 300 crore (~$48.3M) in FY 2013.

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Yopmail Alternatives

SocialFish

Whether it’s robocalls from telemarketing companies, unwarranted SMS from service providers, or endless emails about drugs that purportedly work for every ailment under the sun, the same applies. Since the spam message sender incurs almost no cost, unscrupulous actors can send a nearly endless barrage of emails to unsuspecting users.

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