Sprout Social

APRIL 19, 2019

Despite efforts to unseat it, Facebook is still the reigning social media network. Here are the important stats for marketers to know, categorized by topic and ready for you to use in your social media strategy. When searching for content and news sources, social media and Google are at the top of the list for people.

CPC 111

CPC Facebook Marketing Advertising 111

Buffer Social

JANUARY 10, 2017

We previously shared what $5 per day will buy you on Facebook Ads , but how much does Facebook advertising really cost? And the short answer is, it’ll never cost you more than you have to spend. If you have a budget of $5 per day, Facebook Ads will never cost you more than $5 a day. The average cost per like is $0.23

Cost 40

Cost Advertising Price Facebook 40

Convince & Convert

MARCH 19, 2018

As organic reach dwindles, social media ads are becoming more and more appealing to marketers. In fact, social advertising budgets doubled from $16 billion in 2014 to $31 billion in 2016. But to achieve this low cost, your video must abide by a few principles. Then make sure you’re operating on a CPC bidding model.

CPM 148

CPM CPA ROI Campaign 148

Convince & Convert

FEBRUARY 17, 2017

You know social media provides essential channels for maximizing digital marketing efforts. At the close of 2014, this figure was only one billion per day. If you know your conversion rate and value, you should set a maximum cost per click (CPC) manually to ensure you’re always delivering a positive ROI.

Video 141

Video CPC Facebook Strategy 141

Oktopost

AUGUST 13, 2019

Consider this: You look at a company’s LinkedIn page and see that: (a) their profile picture is a low-res GIF of their logo and (b) their banner image is a blurry group photo from the 2014 company picnic. However, it’s not exactly the land of milk and honey when you consider LinkedIn’s exceptionally high cost-per-click (CPC) average.

LinkedIn 110

LinkedIn Company Tips B2B 110