Buffer Social

JANUARY 10, 2017

We previously shared what $5 per day will buy you on Facebook Ads , but how much does Facebook advertising really cost? And the short answer is, it’ll never cost you more than you have to spend. If you have a budget of $5 per day, Facebook Ads will never cost you more than $5 a day. The average cost per like is $0.23

Cost 40

Cost Advertising Price Facebook 40

Convince & Convert

MARCH 19, 2018

In fact, social advertising budgets doubled from $16 billion in 2014 to $31 billion in 2016. But to achieve this low cost, your video must abide by a few principles. A great quality score leads to more impressions at a lower cost-per-engagement, while a low quality score will lead to less impressions for a higher cost.

CPM 148

CPM CPA ROI Campaign 148

Convince & Convert

FEBRUARY 17, 2017

At the close of 2014, this figure was only one billion per day. If you know your conversion rate and value, you should set a maximum cost per click (CPC) manually to ensure you’re always delivering a positive ROI. This ad format is utilized less than the CPC campaigns, but it’s a marketing goldmine.

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Video CPC Facebook Strategy 141